Pritchitt Partners is owned by Claudia Pritchitt and Leeanne Bland who combine to form a formidable and highly regarded team.
Leeanne and Claudia have proven success in helping organisations reach and influence personal investors and investment gate-keepers alike. They have overlapping and individual specialist skills that they combine to the benefit of clients, providing a high-level personalised service that is unmatched in financial services communications.
Claudia Pritchitt has over 20 years’ public relations consulting experience including four years in the UK where she worked with Hasilmann Taylor, part of the international Shandwick Group, as well as on major global brands at Key Communications, the country’s largest independent public relations agency.
Claudia started to specialise in financial services when she returned to Australia in 1999, when she also worked on a range of business-to-business accounts with leading Sydney consultancies. She jointly set up Pritchitt Partners in 2003. She continues to specialise in financial and investment strategic communications and has developed both a deep understanding of the area and extensive industry relationships.
In addition to retaining excellent working relationships with journalists, she offers skills in utilising social media in media strategy development and implementation for financial institutions. She has also developed a reputation in quality content development and the ability to place it effectively.
Claudia is a member of the Public Relations Institute of Australia (PRIA). She has a Bachelor of Arts degree (English and History) from the University of Sydney.
Leeanne Bland has over 25 years’ financial services and investment communication experience including journalism; public relations consulting; marketing; internal and external communications; programs to reach personal investors; strategy development and implementation; and content development and placement.
In addition to her public relations consulting experience, Leeanne has worked in-house in marketing, communications and media relations for organisations such as Centric Wealth, the ASX, and AMP giving her particular insights into investor relations and the needs of publicly listed entities.
As a journalist, she wrote for and edited a diverse range of financial services and personal finance publications including e-magazines. Leeanne was business editor of the website NEWS.com.au and spent six years writing for and editing the personal finance sections of The Sydney Morning Herald and the Melbourne Age. She was editor of the FPA’s Financial Planning magazine; wrote for Money Management magazine; and was founding editor of the PortfolioConstruction Journal. As a contributor, she has written for The Australian Financial Review, Personal Investor magazine, The Australian newspaper’s Wealth section and Women’s Money magazine. In addition to a total media relations approach, Leeanne provides internal communication and event management expertise.
Jim Pritchitt acts as an adviser to Pritchitt Partners and has over 40 years’ public relations consulting experience covering all aspects of assisting organisations with their communication needs.
In 1976 he founded Corporate Communications Pty Ltd, which became a top six public relations company in Sydney, before selling it to the international Shandwick Group in 1986.
Since then, Jim has advised many leading Australian private and publicly owned organisations on their corporate communications activities, investor and media relations, reputation management, and crisis and issues management.
At Pritchitt Partners, he provides a mentoring role adding to the firm’s strategic skills.
Jim is a fellow of the Public Relations Institute of Australia (PRIA), and a fellow of the International Public Relations Association (IPRA). He was a national coordinator of IPRA for Australia, appointed a main board director in 1989 and in 1992 served as its World President.
Judith Buchan is a media and communications specialist with more than 15 years experience in both corporate communications and business journalism.
Judith was previously responsible for the development and implementation of Wilson Asset Management's communications, marketing and investor relations initiatives. She has also worked for a financial services public relations consultancy managing a range of key client accounts, and at Chartered Accountants Australia and New Zealand, she had strategic oversight of policy portfolios including tax and superannuation.
Formerly a business journalist, Judith has reported across several consumer and trade publications, including Business Review Weekly, Accountancy Age, Mortgage Professional Australia and MPA Lender. She has also worked as a freelance writer for publications including The Sydney Morning Herald and The Sun-Herald, as well as corporate writing work for St George Bank and Regional Express Airlines.
Judith has served as a Committee member to both the West Australian chapter of ICON and the New South Wales branch of the Asia Pacific Professional Services Marketing Association (APSMA).
Samantha has 3 years experience working in marketing, social media, public relations and events management. She joined Pritchitt Partners as an account executive in September 2019.
Samantha began her career in the UK, where she worked as a global marketing executive for the world’s leading inflatable paddle board manufacturer, Red Paddle Co. During this time, Samantha worked across a variety of platforms, specialising in social media, events and public relations before moving overseas as Marketing Manager for Red Paddle Co Australia.
Samantha has also had experience freelancing for Australian companies, across a range of industries.
"Claudia runs a highly successful operation at Pritchitt Partners where building relationships is the name of the game. By holding media lunches on behalf of clients throughout the year, Claudia builds relationships between her clients and journalists so they are always top of mind when it comes to seeking talent.
I believe this public relations model is far more effective than endless press releases and congratulate Claudia and Pritchitt Partners on their vision."
"Working with Leeanne Bland has proven to be an enormous assistance in raising the profile of Triple3 Partners and its approach, from the time we first launched our fund. We have worked with other PR consultancies in the past but Pritchitt Partners is head and shoulders above the rest.
Leeanne’s strong relationships with the media has put us in front of some of the leading journalists in the industry, and she has helped us to tell our story effectively and concisely to them. At all times, she is professional, helpful and knowledgable"
"Pritchitt Partners stands out by encouraging regular contact between the client and media to foster relationships and trust in rapidly changing business environments."
"I have used the services of Pritchitt Partners over the past seven years and through two separate companies. I came back to Claudia after changing employers simply because I know no better media consultancy.
For the last two years with my previous company, we scored top and equal top outcomes in independent market research* conducted with journalists in the print media, consistently outranking all the major asset managers despite having fewer resources.
Claudia's services pay for themselves many times over in terms of access to and visibility with the media. I have found Pritchitt Partners to be an invaluable partner in media relations and issues management advice. Claudia's knowledge and understanding of the financial services market is top-notch and her assistance with source and writing/editing media content has been outstanding."
* "Invisible Government - A Benchmark Study of the Australian Financial Services Print Media" conducted by Brandmanagement.
"I have worked with Claudia Pritchitt for the best part of seven years. Over this time I have heavily relied on her support and counsel in good and bad times and she has never missed a beat! She has helped us develop approaches that we would not otherwise have considered.
Although Claudia is an external consultant, she is considered very much a part of our business and is held with very high regard by the media spokespersons within AUI and our six joint venture partners."
"We have been working with Pritchitt Partners for many years on our PR and communications activities and including our quarterly newsletter.
Claudia has an excellent understanding of our business and a keen sense for things that we do that may be of interest to journalists. She is an accomplished communicator and helps us to get the message across in a clear manner.
We are regularly put in contact with Claudia’s network of journalists, enabling us to develop a connection directly with them.
This approach works extremely well for us in terms of media coverage and reputation."
"The Pritchitt Partners lunches, held throughout the year, stand head and shoulders above any other investment and business roundtable offered by others and are a highlight of my year.
Bringing together fund managers, analysts and journalists from across the industry, it has always been a great way to catch up with colleagues over good food and wine, and discuss current events from business and the global economy to currencies and politics. I always walk away with a handful of ideas for stories and some great new contacts.
The team at Pritchitt Partners are always quick to help me out when I need to speak to one of their investment clients, putting me in contact with key people in the finance world that can speak to my questions and ideas. They make my job much easier."
“I have known Leeanne Bland for much of her 25 plus years working in the financial services media. In her more recent roles in media relations, built on her journalism expertise, Leeanne has been exceptional. Her work with media at the annual PortfolioConstructionForum Conference has helped us achieve excellent coverage for our program and faculty across a range of media.
The combination of Leeanne’s experience as a finance journalist, a marketer, and a media and public relations consultant means that she brings a unique perspective, integrity, maturity and expertise to the table which, combined with her extensive media connections, means that Leeanne delivers valuable outcomes”