Natalie Ellisdon has joined Australian Unity Investments (AUI) in the newly-created role of general manager – digital & marketing, reporting to chief executive officer David Bryant.
Ms Ellisdon was most recently marketing director at iSelect and prior to that spent more than six years at GE Capital where she held a variety of leadership roles. She started her career with Macquarie Bank.
At AUI, she will be responsible for the business’s strategic marketing and brand activities, digital capabilities and market research, including the development, implementation, co-ordination and outcomes of all of AUI’s strategic marketing initiatives.
“Natalie has led multi-million dollar projects in product development, brand, lifecycle and digital innovation, and this background will help drive a seamless, fully integrated customer experience at AUI,” Mr Bryant said.
“Financial services and wealth management is an information-rich area where people require a personal and tailored approach.
“Digital delivery is a necessity in this complex environment and we are looking forward to further building our strategies in this area,” he said.
Ms Ellisdon holds a bachelor of arts and commerce from Deakin University and a certificate in marketing from Monash University.
For more information please contact:
CEO, Australian Unity Investments
T: 03 8682 4550 (via EA Siobhan Henderson)