Avenue firm unveils new name

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Following the announcement that Avenue Capital Management has joined IOOF’s Lonsdale Financial Group, the Miller Street (North Sydney) Avenue firm has rebranded as MC2 Wealth.

Following the announcement that Avenue Capital Management has joined IOOF’s Lonsdale Financial Group, the Miller Street (North Sydney) Avenue firm has rebranded as MC2 Wealth.

Greg Moore, partner at MC2 Wealth, said that the firm decided to take advantage of the move to Lonsdale to re-launch itself.

“We felt that this was a good time to establish ourselves as a stand-alone financial planning firm, offering clients access to the resources of the larger Lonsdale group combined with our own individual and personalised services.

“We will retain the same research provider and planning software and our commitment to providing sensible and appropriate advice to clients hasn’t changed.

“There will be no impact on client investments and our current relationships with accountants, share brokers, mortgage brokers and estate planning solicitors all remain in place,” he said.

Mr Moore said that the name “MC2” was chosen because of the association with Albert Einstein.

“We all know of Einstein the genius, but he is also a man that people see as warm, approachable and friendly.  He was known for his pragmatism and humanity as well as his intelligence, insight and clarity of thinking.

“We hope that our clients view the financial advice that we provide as practical and useful, and our team as friendly and approachable – qualities that are increasingly important in financial planning.”

He added that one of his favourite quotes is Einstein’s.

“Einstein said that ‘Compound interest is the eighth wonder of the world. He who understands it, earns it…he who doesn’t…pays it’.

“It’s a concept that resonates with clients and helps them understand the value of a long-term financial strategy,” Mr Moore said.

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For more information please contact:

Greg Moore – Phone: 02 8907 3100

6 July 2012