Bennelong Funds Management is the new naming rights sponsor of Australia’s strongest domestic cycling team, to be known as Bennelong SwissWellness Cycling Team p/b Cervelo.
It is the top-ranked team in Australia’s National Road Series and has launched top-tier careers including Richie Porte.
Craig Bingham, CEO of Bennelong Funds Management, said the partnership was a great fit for the company, with the cycling team’s philosophy mirroring Bennelong’s.
“Our approach is to nurture and support the next big thing in investment management, and we have strong partnerships with a number of quality boutique asset managers.
“Similarly, the Bennelong SwissWellness Cycling Team focuses on identifying and developing talent, and we are looking forward to building a successful partnership together.”
Steve Price, team manager of the cycling team, said: “Bennelong’s support will be invaluable to the team as we prepare for the upcoming cycling season, starting with a series of races in Australia in early 2018. We look forward to a productive and successful partnership.
“Having a non-industry partner increases our reach and adds value to our whole sponsor group, and we are confident that with their help the team will step up another level over the coming year.”
The team recently won its eighth National Road Series crown in a row, and has also signed four new riders. They will be competing in the major Australian races at the start of 2018: the National Championships in Victoria; the Tour Down Under in South Australia; and the Herald Sun Tour in Victoria.