Blogs

Our regular blogs provide insights and commentary on public relations and communications, and issues facing the financial services industry.

January 19, 2021

Where is superannuation going in 2021?

It will be a case of third time lucky when we host our Annual New Year reception in Sydney on 28 January with Senator the Hon. […]
December 30, 2020

Does your comms strategy need a post Covid update?

Despite the double digit increase in COVID-19 cases in New South Wales, with the probability of the availability of a vaccine in Australia in 2021, the […]
December 14, 2020

Traditional media’s value enhanced in 2020

Newspaper readership, particularly of weekend newspapers, showed a significant overall increase during the pandemic. There are probably many reasons, including a desire to stay in touch […]
November 11, 2020

Is it fact or fiction? Genuine news or fake?

Many people seem to accept whatever they see on social media as being true, without any questions at all – especially if it chimes with their […]
October 26, 2020

Can AI take over newsrooms?

The Guardian ran a story recently “A Robot wrote this entire article. Are you scared yet human?” which at first reading would have concerned working journalists. Artificial […]
September 29, 2020

Assumptions colour attitudes to PR

We often find when talking with prospective clients that we are faced with attitudes showing they think all public relations consultancies are much the same, and […]
September 17, 2020

Should news organisations be fighting fake news?

A recent survey in America provides a strong argument that news organisations need to build trust, if for no other reason than to combat the fake […]
August 24, 2020

Beginners’ guide to media relations

Anyone looking for a basic guide on contacting journalists should look at the results of research commissioned by the market research arm of London based firm […]
July 8, 2020

The surprising upside of lockdown

When the strict rules of lockdown were announced in NSW at the end of March, like most business owners we feared the worst. However, while we […]
June 16, 2020

How to damage reputation with one thoughtless post

My business partner Leeanne Bland has written before about the increase in inappropriate comments and self-serving posts on LinkedIn. We both believe that some LinkedIn members […]

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