claudia

December 11, 2019
journalist annoyed

Ten ways to annoy journalists without really trying

Working with journalists takes knowledge, experience, relationships and an understanding of individual needs. Therefore any generalisations about how best to reach a journalist, how to pitch […]
November 8, 2019

The art of influence

An article in last week’s Sydney Morning Herald quoted Instagram executive Kristie Dash as saying that there is little evidence that sponsored posts don’t perform as well as […]